We have one earth, we have to protect it." "We use recycled denim, and we use cloth made from recycled plastic bottles, so we're really taking big steps forward.
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"We figured out how to wash our denims without using water - it's a laser that breaks down the cloth."įor years Hilfiger denim was washed in indigo which would pollute waterways, but the company stopped using this method five years ago. "We're leaders in the industry in terms of sustainability," he says. Sustainability is front of mind for the designer, who is still very hands on despite the company being sold to Phillips-Van Heusen for US$3 billion in 2010. Hilfiger says he saw the 'athleisure' trend coming 35 years ago but never imagined it would permeate cultures and countries the way that it has.
If you look at what happened years ago in Silicon Valley, the theory is the more comfortable you are, the better you perform." "People aren't wearing ties that much anymore, they're wearing pants and trainers. "Everyone in the world is becoming more casual," he says. It's a vastly more casual world to the one where Hilfiger started out selling bell-bottom jeans in upstate New York in 1985. "I don't see any difference in Australian style, American style, European style – they all seem pretty much the same to me." When it comes to style, he thinks we're all speaking the same global language. His compact frame is just a shade over 5 foot 5 inches tall. His silver hair is combed with precision, and he has absolutely splendid teeth – blindingly white and perfectly straight. Hilfiger is dressed in a smart casual ensemble with a hint of a corporate golf day: cargo pants, neat trainers, and a zippered jumper with Mercedes branding in a nod to major collaborator Lewis Hamilton.
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